Pinnacle has welcomed Max Cruz as its new Chief Executive – Affordable Housing, marking a key addition to the company’s leadership team.
With more than 25 years of experience and over 5,500 homes delivered across Florida, Cruz brings deep expertise in both affordable and market-rate housing. His appointment represents an important step forward as Pinnacle expands efforts to address Florida’s urgent housing needs.
This leadership transition underscores Pinnacle’s continued commitment to delivering high-quality, thoughtfully planned housing solutions that strengthen communities across the state.


